Monday, 12 August 2013

The visual identity of a brand presence – Multicolour Offset Printing

Every brand is different from another with its products, marketing strategies, its history of formation and ideologies. What makes McDonald’s different from KFC? What makes Adidas stand out from Nike? Both BMW and Ferrari are car manufacturing big shots, but how do we identify them with one look on the street?

In this cut throat competition, a brand must cut through the clutter of brands to reach your target segment with its own identity for business reflection. In such case, a brand logo plays an important role to produce a unique personality that captures the essence of your business. It’s an effective and important marketing tool that is used in all communication channels with your various business endeavors. But a logo is not designed vaguely, but it always carries a meaning behind its design. This can be conceptualized only by a professional logo designer who is an expert in this and often does research in understanding your business, giving birth to a visual identity that suits your brand.

An experience logo designer identifies the risk associated with particular logo designs through in-depth research and helps a brand to overcome the challenges it might face to capture the attention of the target audience. With this stage, the way to design effective logo will be paved smoothly. The latest trends are taken into consider by logo designers as they try and zero in on those trends that have longevity in impact.

Through brainstorming ideas, the team of logo designers develops concepts that revolve around the business brief combining the designer’s research. In industry term this stage is known as conceptualization stage where rough sketching is done, colors and fonts are selected that goes with the whole brand persona eventually. But it’s not how the end result is derived as a professional designer improvises the logo if they find that it doesn’t work for the brand. Finally after long research and improvisation, a masterpiece is evolved which finally becomes a logo to recall by all, that makes a brand visually different from others.

Each and every stage of logo designing is a vital part of the whole process as it brings life to the logo some way or the other. So now we understand the importance of a professional logo designer who will enhance the presence of your brand in the market with his skills and creative know-how. Give your brand the much needed limelight as you consider Multicolour Offset Printing ace professional skills who had transformed numerous brands to BIG BRANDS by providing the best creative collaterals in the market.

Thursday, 19 April 2012

Multicolour: The art of multi-tasking!

Multicolour provides intelligent and enchanting logo designs for companies, their brands and products. If you are starting a new company or run an institution you might be well versed with the importance of a good logo and a tag line or punch line then you should come to us. We provide excellent logo designs and our creative team get their pens moving to give a punch line to go with it.

    Multicolour is the best web design agency in Delhi providing best web solutions and web services. Team Multicolour houses SEO experts, PPC experts, ORM experts that are adept at successfully managing and running your venture on the online space.  We understand that the web entails multiple opportunities and makes it easier for a brand to connect with the target audience due to the availability of a vast audience. 

   Multicolour has designed and printed excellent banners in the past for a number of clients and wishes to continue doing so in the coming years. We understand and appreciate the value of a good banner knowing what it can do to the visibility of a brand. We have designed and printed banners for a variety of brands exploiting our creative and design teams to come up with fine quality products.                                        

Ad design is a crucial part of any campaign whether print, electronic or web and it requires precision, knowledge and experience to come up with something unique and innovative each time that has never been done before. Multicolour houses some of the best creative writers and copywriters who brainstorm to give you concepts so out-of-the-box that they force you to take note and appreciate the beauty of it.

Multicolour provides photography and shoots services for print as well as electronic advertisements. Our in-house fashion photographers enable us to carry out extensive model shoots, product shoots,allied shoots of two products or more or further. We compel ourselves to enhance the aesthetic appeal of the product and this forces us to perform better every time. Come to us for a shoot that appeals to you as well as your audience.

Wednesday, 21 March 2012

Multicolour : Shaping your fantasies

Multicolour is basically a printing agency providing a host of printing services and marketing tools such as logo design, brochures design, catalogue design, leaflets, flyers, posters & banners. Multicolour also facilitates product photography which can be incorporated in print advertisements to make them look more attractive and presentable.

The team comprises of creative writers, photographers and graphic designers that are well versed with the trends and requirements of the industry and provide you products that are worth every penny you spend. The team works in a planned manner with clear goals in their minds to avoid missing out on some piece of vital information. We make sure that whatever we make is in the best interests of our client and proves healthy for the brands’ stature in the market.

The marketing tools that we talk about all the time need to be used judiciously and if overdone or underplayed they can go unnoticed and all attempt goes down the drain. We understand the need for marketing your product in the appropriate style so it sends the message across without killing it for the consumer. We aim to strike the proper balance of entertaining and informing the consumer without making it insipid for him.

We offer intelligent services for designing and printing giving you suggestions and insights into designs that stick to the basics and say it all. You might believe that being a design house we do not welcome suggestions and specifications but that is not how it is. We like to incorporate tips and suggestions into our work, it helps us to evolve and give you a desirable project.

Customer satisfaction is our priority and we work towards achieving wholesome satisfaction that lasts longer. We do not believe in projects that fail to solve their purpose and therefore we are committed to the cause of creativity and innovation to produce work that is smart and sustainable.